Recently I’ve heard a theory that if your site falls more than 350 spots for any given keyword in Google then you’re probably “sandboxed” and pretty much out of luck for any further SEO “love” from Google.

I’m here to tell you that’s simply not true.

Check out one of my sites I’ve been tracking.

It’s repetitively fallen more than 350 spots, then bounced right back.

It’s gone from the teens to the 500′s back to the teens, and so on.

It’s now sitting at number 6 and looks like it’s stabilizing.

But it’s definitely not sandboxed.

SEO is a wild ride for sure.

Feels like building a house of cards out of 120 pound slabs of concrete.

Hard to do.

Sometimes takes forever.

Could fall apart at anytime and crush you in the process.

Wish I had some more encouraging words

But it’s worth it if you can find a winning project!

-Sean